Jul 30, 2024 By Hamad Ibrahim 6 min
Welcome to the latest edition of the Median Minute, a monthly mobile app news roundup scannable in one minute, powered by the team at Median.co, and built for you.
TL;DR: In this edition (our ⏰July edit): Product launches and platform updates trended this month, with Google Play increasing its target API level requirements for Android 14; Microsoft introducing an AI-powered Designer app for iOS, Android, and webview on Edge; and Median.co introducing two new plugins — Social Share and Web Screenshots. Read up on these emerging stories, and more, below.
Google’s annual update to its API level requirement is almost here. As of August 31, 2024, app developers will be required to comply with Google Play’s latest target API level requirement for apps.
Each new Android OS release brings security enhancements and functionality improvements. Google Play increases its target API level requirements annually to provide a safe, secure, and smooth user experience by ensuring that users receive all the latest Android OS security features.
For new apps and any updates, Android app developers must target Android 14 (API level 34) or higher to be accepted by Google Play.
Existing apps that are already live in the Google Play Store must target at least Android 13 (API level 33) to be downloaded on newer Android 14 devices. For more specifics on device compatability, here's a visual reference:
Developers can request an extension from August 31 to November 1, 2024 if more time is required to update their apps. The form to apply for an extension will be accessible later this year in the Google Play Console.
Learn how to stay compliant with Google Play’s target API level requirement in our latest blog: What is Google Play's target API level requirement for Android 14.
You can now preview your app running on the latest Android 14 operating system in our App Studio simulator. This update is added for devices: Galaxy Tab S7 and Pixel 6, 6 Pro, 7, 7 Pro, 8, and 8 Pro.
Launch a full-feature native app without native development!
Google is set to remove limited and broken functionality apps from the Play Store. This crackdown comes from Google’s latest Spam and Minimum Functionality policy update, and is meant to ensure that apps meet the updates standard for the Play Store. The key takeaway: apps in the Play Store need to be stable, engaging, and have a responsive user experience — or else Google reviewers will remove it.
Scheduled for an August 13 release, the final version of Android 15 is ready for launch. Here’s a roundup of the changes coming this summer:
Microsoft’s AI-powered Designer app is here. After a year in preview, the Designer app is available for download on iOS, Android, and as a webview app on Microsoft Edge. Some of the features include image editing, restyling, collage creation, background removal, and AI avatar creation. What's more, Designer is integrated into Microsoft Word, PowerPoint, and the Photos app on Windows 11.
Are you losing revenue from your e-commerce app? Some of the most common issues such as underdeveloped concepts, technical issues, accessibility issues, unplanned ongoing costs, project management problems, and poor marketing and monetization strategies can contribute to revenue decline. Think about resolving some of these issues by:
To address the problem areas and enhance user experience and monetization, Median and SpeedSense partnered up to offer tools and expertise to help you build, optimize and monetize your e-commerce app. Read more on how to boost your e-commerce app revenue.
Apple integrates features from third-party apps into iOS and MacOS updates — otherwise known as “sherlocking.” Because of Apple’s “sherlocking” efforts, it’s expected to generate nearly $400 million in annual revenue. With iOS 18’s new features like password managers and custom emojis, apps like Grammarly can expect rising competition from Apple’s built-in alternatives. Apple claims its “sherlocking” strategy is purely to enhance user experience by adding widely used features into its devices. It is no doubt that Apple devices are known for their best features and capabilities compared to any other platform, and only time will tell how well iOS 18 does. Read more on this developing story here.
After previously announcing to “deprecate third-party cookies”, Google has decided to keep third-party cookies and instead introduce a “new experience in Chrome” feature that allows users to make an informed choice across their web browsing, with flexibility to adjust their choices at any time. For users that have created third-party cookie alternatives, Google will continue to keep its Privacy Sandbox API — which aims to protect people's privacy online and give companies and developers tools to build thriving digital businesses — making those alternatives you’ve worked hard on still relevant. Some may argue that the decision to keep third-party cookies may be influenced from Apple’s App Tracking Transparency — a privacy safeguard that allows people to say “yes or no” to sharing their data to Advertisers (IDFA).
An app’s features, user experience, performance and speed, and visual elements such as screenshots, icons, and app splash screens are important. But a background location plugin can significantly enhance your app even more.
A background location plugin is a mobile software component that allows your app to continuously track and monitor a device’s geographic location, even when the app is running in the background.
Typically ideal for fitness and delivery apps, this feature allows app developers to leverage an added bonus on their apps, enhancing its overall user experience by tracking the geographic location of a device — for delivery apps: to monitor and track the ETA of their food delivery, etc.
Median’s team of experts has developed its own Background Location plugin, one that you can seamlessly integrate into your app to be able to access features like:
To learn how to seamlessly integrate our Background Location plugin into your app, check out our latest blog via sidebar Magazine.
Stunning stats: 98% of Google Play’s revenue comes from free apps. More stats atScottMax.
A. Yes. Apple’s has its very own UI do’s and don'ts when it comes to app icons.
According to Apple, a unique but memorable app icon serves one purpose: visually communicating the personality of your app or game within the Apple App Store. That means that the app icon functions as a branded identifier, and should represent your app cohesively in the App Store.
App icons designed for Apple devices must follow specific attributes for each platform they are offered on (see image below for a full breakdown):
Apple also has strict guidelines for the size of the icons: they must be designed in 1024x1024 px. This size allows Apple to modify your app’s icons to fit its different device types.
If you choose to manually design the app icon for each platform, here are some of Apple’s size requirements;
A: Live Activities is an iOS-specific feature that lets you pin a real-time view of an app on the lock screen, which can be updated with timely information for the duration of an event or activity.
Live Activities — on Facebook specifically — allows you to share real-time updates during a Facebook live event, and enables users to interact with the event host in real time (and vice versa).
This increasingly popular functionality promotes user engagement and enhances the overall user experience of your Facebook app on iOS.
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⏰ Time’s up (for now)!
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See you next month!
– The Median Team
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