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GoNative.io is now Median.co! The story behind our new brand

TL;DR: Looking for GoNative.io to build, test, and publish your native mobile app — on time, and on budget? Things may look a *little* bit different around here, but you are indeed in the right place! Allow us to introduce Median.co, our refreshed brand name and identity. While our name and visual identity have changed, the integrity of our people, solutions, and products remain the same. Read on for the full story behind this exciting new chapter for our business, team, and customers care of our new app-first magazine: sidebar.

New face, same values

Today, we’re proud to announce the launch of our brand identity: Median.co, signifying an entirely new brand blueprint for us, and celebrating our record growth and a decade-long journey as a leader in the web + native mobile app industry. You can visit our new home and learn more about us at Median.co.

Median.co mission statement: solving, simplifying, and supporting the development of web _ native hybrid mobile apps.

While our name and visual identity have changed, the integrity of the business and our powerful products and services — enjoyed by thousands of customers as GoNative — remains the same.

Median: The next step in our journey to make apps easier

Since 2014, we’ve grown the most used and must trusted enterprise-grade web-plus-native app development platform as GoNative. The time has come for a new brand identity that captures the huge scope of what we do, and what we’re about to do. -Kingsley Gifford, CEO @ Median

For nearly a decade, we’ve helped fast-growing startups and Fortune 500 companies transform their existing websites into feature-rich native apps, and with growing success. The move to rebrand as ‘Median.co’ signals the exciting next stage in our story. As a brand name, ‘Median’ signifies: 

  • Our role as the powerful central point in the web-to-app conversion process, and
  • Our ability to facilitate mobile app creation for iOS and Android devices at 10X the speed of traditional app development (and with minimal coding required). 

Founded by John Snyder and Weiyin He in 2014, (now) Median unites leading technology with exceptional client service, offering solutions that are key to streamlined web and app development strategies for businesses all over the world. 

“While we're proud of our identity as GoNative - the company that got us to this point — we're excited to honor our decade-long success in this industry with a future-first brand, company, and point of view," says John. 

Median.co logo in a unique blended mode with its signature blue, pink, and orange.
Our new logo captures our dynamic part in the transformation of web content into powerful apps.

"While our look and name are changing, our core products and exceptional services will continue to provide powerful value for our customers, who are the heart of our business," adds Weiyin. 

Introducing a transformative new logo

Our bold new name conveys how we bring together web + native app development.  Our new logo symbolizes this visually, conveying our important role in the transformation of web content into powerful apps for multiple devices — and more broadly, how we seamlessly unite the mobile experience for customers and end users alike.

Median.co logo, showing the process of converting a website to an app.

Introducing a refreshed suite of products (and a new magazine!)

In addition to launching a new brand name and personality, logo, website, and overall visual identity, we’re beyond proud to unveil our updated suite of Plugins, our Median Native Javascript Bridge, new social media identities, and our refreshed online mobile app magazine: sidebar

Median.co on LinkedIn, Facebook, Twitter, and Instagram
Median.co's sidebar magazine on mobile devices, showing that it publishes news related to mobile apps

Most notably, we’re excited to reveal the refresh of our ever-popular App Studio, which to date has been used to build 1,000, 000+ mobile apps for customers of all shapes, sizes, and industries.

The Median App Studio showing how to instantly convert your app and customize it in the online app builder

“Since 2014, we’ve grown the most used and must trusted enterprise-grade web-plus-native app development platform as GoNative. The time has come for a new brand identity that captures the huge scope of what we do, and what we’re about to do,” says our CEO, Kingsley Gifford. “That’s why we’re well-positioned, and exceptionally excited, to continue our success as Median.”

Take a tour of our new brand!

As Median, we'll remain dedicated to helping its customers launch and maintain high-quality, full-feature web and native apps simply and efficiently, and at an enormous fraction of the cost of building an app in house.

Mobile app screenshots featuring Median.co customers like Motorola, McKesson, and Whole Foods

Ready to take a closer look at Median.co? Why not start with a tour of our homepage, and test out our App Studio, too?

There's more to explore in our new magazine as well: visit sidebar for a full suite of expert-written articles on how to build, publish, and market your native mobile app.

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*DISCLAIMER: This content is provided solely for informational purposes. It is not exhaustive and may not be relevant for your requirements. While we have obtained and compiled this information from sources we believe to be reliable, we cannot and do not guarantee its accuracy. This content is not to be considered professional advice and does not form a professional relationship of any kind between you and GoNative.io LLC or its affiliates. Median.co is the industry-leading end-to-end solution for developing, publishing, and maintaining native mobile apps for iOS and Android powered by web content. When considering any technology vendor we recommend that you conduct detailed research and “read the fine print” before using their services.*
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